Ubisoft delists its NFT announcement as YouTube dislikes top 22,000

Ubisoft has delisted its announce trailer for its Ubisoft Quartz platform, following overwhelming backlash that saw it receiving a dislike-like ratio of around 20:1.

The video, detailing the company’s plans to add non-fungible tokens (NFTs) to its games, was posted on the official Ubisoft North America YouTube channel on Tuesday.

Earlier today, VGC reported that the video had received over 16,000 votes, of which 804 were likes and 15,466 were dislikes.

The video has now been delisted, but can still be viewed by anyone with the link.

While the number of viewer interactions has slowed as a result, it still continues to gain likes and dislikes, with the ratio growing even wider.

Ubisoft Quartz – announce trailer

At the time of writing, it now stands at 23,447 interactions, of which 1,018 are likes and 22,429 are dislikes.

This means just over 4% of viewers liked the video.

NFTs are unique non-interchangeable units of data stored in a digital ledger, which users can buy and sell.

Ubisoft is introducing NFTs to its games via Ubisoft Quartz, which it bills as “the first platform for playable and energy-efficient NFTs in AAA games”.

Launching this week in beta with the PC version of Tom Clancy’s Ghost Recon, it will enable players to acquire ‘Digits’, which are collectible in-game vehicles, weapons and pieces of equipment.

Digits will be released as part of limited ‘Editions’, each made up of a fixed number of cosmetic items.

Ubisoft said: “Digits are a new way to experience cosmetic items, combining the fun of playing with AAA quality assets and the thrill of owning NFTs that represent unique, collectible pieces of Ubisoft game worlds.”

Each Digit has its own serial number which can be viewed by other players in-game and comes with a certificate of ownership. Players will be able to sell Digits on third-party platforms outside of the Ubisoft ecosystem.

“Our long-term efforts led us to understand how blockchain’s decentralized approach could genuinely make players stakeholders of our games, in a way that is also sustainable for our industry, placing back into their hands the value they generate through the time they spend, the items they buy or the content they create online,” said Nicolas Pouard, VP of Ubisoft’s Strategic Innovation Lab.

“Ubisoft Quartz is the first building block in our ambitious vision for developing a true metaverse. And it can’t come to life without overcoming blockchain’s early-form limitations for gaming, including scalability and energy consumption.”

Ubisoft Quartz will be available in beta starting December 9 at 6pm UTC / 10am PT / 1pm ET in the US, Canada, Spain, France, Germany, Italy, Belgium, Australia and Brazil.

It will launch with three drops of free Digits on December 9, 12 and 15, which will be available on Ubisoft Quartz and playable with in Ghost Recon Breakpoint, with further drops to follow in early 2022.